While
roaming in departmental store, I saw the very attractive packing of my favorite
soap Mysore Sandal with brand name Mysore Sandal Millennium. This is the costliest soap of India in my
knowledge. Karnataka Soaps and Detergents Ltd (KSDL), the Karnataka government
undertaking PSU has launched this premium category soap.
The world’s priciest
soap is “Qatar Royal Soap”. The soap cost $3800 (approx. Rs. 2,28,000). The
soap is made up of pure gold dust, olive oil and virgin honey.
The
second costliest soap available in Indian market is Mysore Sandal Classic. The
premium soap is 10 to 12 time costlier than Mysore Sandal Classic. The cost of 150
gm Mysore Sandal Millennium soap is Rs. 720.
The
soap is grade I soap with 80% TFM content. 150 gm soap contains 3% pure real sandalwood
oil. The soap contains the real sandalwood 5 times than regular Mysore Sandal
soap. The soap is pure vegetarian soap with vegetable oil rather than any
animal fat. It contains skin
conditioners like almond oil, hydrolysed milk protein, glycerin and vitamin E. Company has designed special packaging
for the soap to retain the fragrance and visibility. KSDL says the soap don’t
require any brand ambassador because original sandalwood oil is their USP.